University Hospital

After experiencing some bad press, this Augusta, GA hospital wanted to create goodwill in the community. Our solution was a campaign that was filled with the latest information on important health topics.

I also created the "Medicine Chest," a direct response vehicle that allowed the hospital to stay in touch with potential clients by sending them a card file "chest," then periodically sending out cards with first aid tips, signs of a heart attack, etc.

The print and television campaign achieved the hospital's goal -- and won an Addy Award to boot.

 

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